Monthly Archives: January 2013

Events Can Impact Your Marketing Mix

Over the years, event marketing was placed on the back burner as a result of changes in the economic environment and the effect of the recession. However marketers have forgotten the power of event marketing, the overriding impact left on customers placing them further along into the purchasing process. When considering the best approach to …

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The Impact of Facebook on Brand Sales

Yes, the social media giant continues to deliver. Remember, engagement at multiple touchpoints is key for marketers. Adding a social media entry point to your event marketing mix will not only pay off at the event but online as your event guest engage with their Facebook profile. Think direct image upload to Facebook! See the …

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