Monthly Archives: April 2013

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5 Essential Ways to Create a Memorable Outdoor Brand Experience

Get your guests excited about your next brand experience by doing something unexpected — move your event outdoors. Once the weather starts to warm up, hosting an event outside provides your attendees with a nice change of pace that will add to their enjoyment of your planned activities. Below are some guidelines to follow that …

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The Shocking Truth About The Power of Experiential Event Marketing

A new study by the Event Marketing Institute reveals that nine out of ten consumers become repeat customers after attending brand events. The results of this second annual EventTrack study show that experiential marketing can yield ongoing brand loyalty after initial conversions. Participants, sponsors and creators were surveyed to document the results of marketing at live events. …

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