The rise of experiential marketing has proven that the days when companies could rely on product quality and a positive image to reach the hearts and minds of their target audience are over. Despite a company being able to offer great features and benefits, it is the overall sensory experience that it can provide that now integrates a brand into the daily lives of consumers.
The 21st century has ushered in an era of lightning-fast change and dynamic multimedia communication that has outpaced the approaches of traditional marketing. And with the addition of social media, customers expect to have direct and meaningful interaction with their chosen brands.
Electrify your audience by connecting your offline and online marketing efforts
Creating a unique experiential marketing campaign that inspires peoples’ emotions, and allows them to share their experience in real-time by engaging their online networks through social media, is a powerful method for increasing the reach of your brand into the everyday lives of your audience. Spreading the word about your company and your real-time event through social media can instantly put you in front of thousands of prospective customers.
Almost nine out of 10 consumers become regular customers after attending a live brand event according to EventTrack 2013, the second annual study from the Event Marketing Institute and experiential marketing agency Mosaic. Here’s some startling facts on the effects of live events on consumers:
- 95 percent of consumers reported that their participation in a recent event made them more inclined to puchase the products promoted.
- 52 percent stated that they bought the product or service promoted at a recent event they attended.
- 54 percent said they purchased the product or service at a later date.
- 88 percent of event guests who buy once said afterwards they became loyal customers.
Leave a lasting impression with event photo and video sharing
Once you have peoples’ attention, the best way to keep it is with visual imagery. Social media has elevated photos and videos to a whole new level of popularity. Images can connect with people on an emotional level that words sometimes cannot. Plus, images easily and quickly convey information to which customers can relate. Including event photography as a part of your experiential marketing brand experience is a great asset that can boost your impact, both online and offline, even long after your event is over.
To maximize your marketing success, give your event guests a reason to smile and enjoy themselves while generating high-quality branded visual content that will interest their family and friends on social media. Keshot Photo Booths partners with you to develop custom-designed photo and video sharing solutions for your experiential marketing campaign that will ensure your event is truly unforgettable.
“Study: 9 out of 10 Consumers Become Regular Customers After Events”
BIZBASH March 27, 2013 http://www.bizbash.com/study-9-out-of-10-consumers-become-regular-customers-after-events/new-york/story/25666/#sthash.PSuzKyUo.dpbs
“Experiential Marketing: How to Get Customers to Sense, Feel, Act, Relate to Your Company and Brands” Bernd H. Schmitt, Free Press August 16, 1999 http://www.amazon.com/Experiential-Marketing-Customers-Sense-Relate/dp/0684854236