Category Archives: All

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5 Essential Ways to Create a Memorable Outdoor Brand Experience

Get your guests excited about your next brand experience by doing something unexpected — move your event outdoors. Once the weather starts to warm up, hosting an event outside provides your attendees with a nice change of pace that will add to their enjoyment of your planned activities. Below are some guidelines to follow that …

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The Shocking Truth About The Power of Experiential Event Marketing

A new study by the Event Marketing Institute reveals that nine out of ten consumers become repeat customers after attending brand events. The results of this second annual EventTrack study show that experiential marketing can yield ongoing brand loyalty after initial conversions. Participants, sponsors and creators were surveyed to document the results of marketing at live events. …

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What Every Brand Should Know About User Generated Content

Today the most visited websites on the Web are primarily user generated. The number of people that engage in some form of user generated content action at least once per month was projected to have grown by 32 million new users between 2008-2013. Gain social SEO engagement Websites like Wikipedia and YouTube have thousands of …

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How to Get Instant Impact with Facebook Fan Video Sharing

The popularity of online video continues to grow at a rapid rate.Video marketing is gaining fast as the next hot tool to use in your overall business marketing strategy. New video sharing apps like Twitter’s Vine and Givit are poised to add even more power to visual marketing. It’s well known that one of the best …

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Simple But Powerful Ways to Use Surveys For Your Business

Listening is a simple, yet often forgotten way to find out exactly what your customers are looking for. According to TopRank Online Marketing, social media communities like Twitter with over 100 million accounts and Facebook with over 500 million present an attractive opportunity for research, engagement and marketing. Surveys are a great way to engage your …

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Why Email Marketing is Not Dead

Think email marketing has gone the way of the dinosaurs? Think again. With the rise of social media and mobile marketing many believe that email is no longer worth the inbox it rode in on. Meanwhile, industry-leading marketers continue to use email marketing as an important part of their strategy. They know that social media has …

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3 Reasons Why Marketers Shouldn’t Miss Social Media Week 2013

Social Media Week 2013 takes place in February and September and is celebrating it’s fifth year. It continues to grow with thousands of people attending annually in cities worldwide. Social Media Week explores the kind of trends, entrepreneurs and technologies that are shaping the future of social media. Veteran brands such as Coca-Cola, Google and …

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Events Can Impact Your Marketing Mix

Over the years, event marketing was placed on the back burner as a result of changes in the economic environment and the effect of the recession. However marketers have forgotten the power of event marketing, the overriding impact left on customers placing them further along into the purchasing process. When considering the best approach to …

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The Impact of Facebook on Brand Sales

Yes, the social media giant continues to deliver. Remember, engagement at multiple touchpoints is key for marketers. Adding a social media entry point to your event marketing mix will not only pay off at the event but online as your event guest engage with their Facebook profile. Think direct image upload to Facebook! See the …

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